Everyone needs a little inspiration now and again. Luckily for all of us, inspiration lives scattered among the pages of our favorite murder mysteries. Not a fan of those? That’s okay, it also lives in the pages of self help books, science fiction, romance novels, tales of adventure, and even your favorite cookbook. It’s true! New ideas for your social media posts, your next blog, newsletter, or even your web copy, can be found nestled in your bookshelf (or if you prefer, on the screen of your favorite e-reader). The challenge sometimes is spotting that inspiration and turning it into must read content.
So we’re pumping out this blog trilogy to give you a little hands-on tutorial on ways to take your everyday reading and directly apply it to your copy. We invite you to grab a book and follow along, but hey, we can’t see you so we won’t be crushed if you don’t.
Welcome to part one: QUOTES!
Yes, you could just plop a big ‘ol quote into your newsletter and call it a day (and sometimes that really does do the trick), but we’re looking to do something a bit different today. We’re turning impactful quotes into writing prompts for your target audience.
Channeling Your Empathy
We’ll get started on physically creating posts in just a second, but first it’s important to take a moment to get into the minds of your audience. Thankfully, you might already have a book of fiction in your hands. And this book, and all of it’s friends on the shelf, can help you build empathy. Works of fiction transport you to another world, a different time, or even a separate realm. Studies have shown that this transportation can help you better relate to the characters in the story, as well as the real humans in your life!
Truly, one of the most crucial things to realize is that writing engaging posts requires you to empathize with your audience. To think of their needs and deliver solutions, methods, products, wisdom, etc etc etc.
The more you read, the more empathy you’ll exhibit!
Putting the Words into Action
Picture this: You’ve cozied up on the couch, picked up your book and as you begin reading, a quote catches your eye. That one powerful little quote hits you, tugs at your thoughts and emotions, and your brain starts working a mile a minute.
Now the trick is to take those thoughts and channel them into your business. How can you adapt that quote into a relevant topic for your target audience?
Here’s how we do it, in four easy steps!
Step 1: Write it, type it, spell it out on that new letter board you snagged from Target. Whichever you choose, make sure it’s a quote that resonates with you.
Step 2: Got it? Now, think about what it is about that quote that made you interested in the first place. Does it ask a thought provoking question? Does it command attention in delivering cold hard truths? Maybe it’s inspirational, words that make you want to trade in your book for your laptop and get back to conquering the business world. Whichever it is, it commands your attention for a reason and that’s the energy that you’ll want to apply to your post.
Step 3: Identify any words and meanings hidden inside your quote. It’s this combination of drawing out your favorite words and combining them with meaning that will serve as the foundation to your post.
Step 4: Take the juicy details you’ve collected and mesh them with a topic relevant to your target audience.
Here it is in action with a few of our recent reads. Follow the purple text to see where we drew inspiration.
The Death of Mrs. Westaway - Written by Ruth Ware
“The questions crowded in my mind, but I tried to clear my head-to focus on just one thing, not a question, but the answer” (pg. 19)
The post: Top ten ways to clear your mind and achieve goals.
The Untethered Soul - Written by Michael A. Singer
“The natural ups and downs of life can either generate personal growth or create personal fears. Which of these dominates is completely dependent on how we view change.” (pg. 71)
The post: Is fear dictating your future?
Eleanor Oliphant is Completely Fine - Written by Gail Honeyman
“It often feels as if I'm not there, that I'm a figment of my own imagination. There are days when I feel so lightly connected to the earth that the threads that tether me to the planet are gossamer thin, spun sugar. A strong gust of wind could dislodge me completely, and I'd lift off and blow away, like one of those seeds in a dandelion clock.” (pg. 5)
The post: In these uncertain times we are proud to be fully rooted in our community.
The Woman in Cabin 10 -Written by Ruth Ware
“In the dark, with the swirling currents of the fjord all around, it was almost impossible to tell which way was up. What if I was driving myself further into the depths? And yet, I didn’t dare stop...And my legs had no other response except to kick, and kick, and kick.” (pg. 309)
The post: When it feels as though there’s no clear path ahead, your instincts are your best guide.
You’ve got an arsenal of posts waiting to be unleashed. You just have to know where to look and how to use it!
And now that you do, we can’t wait to see what you come up with!